Dollie & Me

Dollie & Me

Type	Subsidiary
Industry	Apparel
Founded	2009
Products	Clothing Accessories Dolls
Parent	Kahn Lucas Lancaster, Inc.
Website	www.dollieme.com

Dollie & Me is a lifestyle brand of moderately priced matching children’s clothing, accessories and toys for girls and their dolls. The line is sold through 2,000 in-store and on-line retailers including Amazon.com, Dillard’s , Kohl’s and Sears. Clothing and dolls are also sold at the Kahn Lucas Outlet center in Lancaster, PA.

Kahn Lucas Lancaster, Inc. is the owner of the brand. The brand’s customer ranges from toddler sizes through 14. Dollie & Me’s mission is to inspire creativity, imagination and play.

Products

The line began by offering matching dresses for girl’s and their dolls. In 2009, Dollie & Me partnered with Madame Alexander to produce 18-inch dolls for the brand. The following year, matching accessories and bags were introduced. Stuffed animals, playsets, cosmetics, outerwear and swimwear are in the planning.

The complete Dollie & Me product line consists of matching dresses, sportswear, sleepwear, dress-up, jewelry, hair accessories, fashion bags, travel bags and 18-inch dolls.

Awards

In 2010, Dollie & Me won the Platinum Oppenheim Toy Portfolio Award^[1]. In association with the award, their products were featured on The Today Show^[2] and appeared on the Times Square Reuters Billboard and in the Las Vegas Fashion Show Mall.

A 2010 article in Earnshaw’s^[3] detailed Dollie & Me’s matching products and line of expansion into toys, play sets, jewelry and other accessories. Later that year, a Fortune article wrote about Dollie & Me as a business and how it has become a competitor in the doll market in a short period of time^[4]. The Wall Street Journal highlighted Dollie & Me in an article about the competition in the 18-inch doll market^[5].

Dollie & Me is also listed on several website’s 2010 Holiday Gift Lists including Savvy Auntie^[6], Nickelodeon’s ParentsConnect^[7] and Big City Moms.

References

1. ^ "Dollie & Me Named Oppenheim Toy Portfolio Platinum Award Winner". Forbes. 2010. http://www.forbes.com/feeds/prnewswire/2010/10/04/prnewswire201010040907PR_NEWS_USPR_____NY75345.html. Retrieved 2010-11-16. 
2. ^ "Oppenheim Toy Winners". Today Show. 2010. http://today.msnbc.msn.com/id/3041445/vp/39631780#39631780. Retrieved 2010-10-10. 
3. ^ "Now Selling". Earnshaw's. 2010. http://www.dollieme.com/Assets/pdf/dollieandme_in_earnshaws_june2010.pdf. Retrieved 2010-10-10. 
4. ^ "David vs. Goliath: 3 little companies that took on the big boys". Fortune. 2010. http://features.blogs.fortune.cnn.com/2010/10/11/david-vs-goliath-3-little-companies-that-took-on-the-big-boys/. Retrieved 2010-11-01. 
5. ^ "Attack of the Tall Dolls". The Wall Street Journal. 2010. http://online.wsj.com/article/SB10001424052702304173704575578291510042572.html. Retrieved 2010-11-10. 
6. ^ "Savvy Auntie 2010 Gift List". Savvy Auntie. 2010. http://savvyauntie.com/coolesttoyawards. Retrieved 2010-10-20. 
7. ^ "Nickelodeon’s ParentsConnect Gift Guide". Nickelodeon. 2010. http://www.parentsconnect.com/product-review/best-of-best-baby-dolls/#dollie-and-me-dolls. Retrieved 2010-11-05.