Digital marketing engineer

Digital marketing engineer

The term Digital Marketing Engineer is used to describe someone that applies web 2.0 technology and digital marketing platforms (such as websites, email, apps and mobile) for the purpose of achieving business goals. It is a hybrid role that involves marketing and technology knowledge. The need for Digital Marketing Engineers arose as a result of marketing becoming reliant on Internet technology[1], which continues to become more sophisticated.

Contents

Role

The Digital Marketing Engineer executes, or advises on the execution of, the digital strategy established through cooperation with the Chief Marketing Officer or business owner. The Digital Marketing Engineer is either part of the senior marketing management team or operates as a consultant.

Responsibilities

The Digital Marketing Engineer:

  • Is responsible for architecting, implementing and overseeing the systems used for digital marketing purposes
  • Advises the organization on how digital technology can be used to improve marketing and business results
  • Enables a viable digital marketing presence
  • Monitors and works to improve KPIs
  • Collaborates with marketing, sales, product marketing, and executive teams to accomplish business goals
  • Collaborates with web designers, web developers, marketing managers, sales managers, business owners, content producers and subject matter experts on the digital marketing presence
  • Maintains the relationship for a number of digital vendors

Challenges

The nature of this role requires an analytical mindset and aptitude in both marketing and technology[2]. Communicating technical significance to a non-technical audience is one type of challenge. Another is staying up-to-date with the latest technology and marketing methods.

Areas of Focus

See also

References

  1. ^ Chris Koch, Julie Schwartz. "Why You're No Longer Qualified to be a B2B Marketer", Chief Content Officer magazine, April 2011, p. 10. (eBook article)
  2. ^ Mike Moran. "Why Digital Marketing Challenges Everyone", WebProNews, February 22, 2011.

External Links

The main article for this category is Internet marketing.

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