- Digital Content NewFront
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The NewFront is an annual event that takes place during Internet Week New York. Hosted by Digitas and its brand content entity, The Third Act, the event brings together content creators, distributors, talent, and brands to harness creative media opportunities made possible in the age of digital marketing. 2009's event was broadcast via public webcast.[1]
Contents
History
The Third Act: held the first ever The NewFront (formerly known as Digital Content NewFront) in 2008 to explore and help evolve the brand content and distribution landscape. The event showcased online video content companies like 60 Frames, MySpaceTV, MTV New Media, Generate, Next New Networks, and Vuguru. Some of the featured speakers and panelists included Michael Eisner, CEO of Tornate and Vuguru, former Disney CEO and Dmitry Shapiro, the founder of Veoh Networks.[2]
The NewFront 2008 Speakers & Panels
- Dmitry Shapiro (VEOH Networks) interviewed Michael Eisner (Vuguru).
- Stephanie Sarofian, SVP and Managing Director of the Third Act, led a panel on content creation with Brent Weinstein, CEO, 60 Frames; Jordan Levin, Founding Partner & CEO, Generate; David Gale, Executive Vice President, News Media, MTV; and Kevin Townsend, Founder Managing Partner, CEO, Science + Fiction.
- Mark Beeching, Digitas Worldwide Creative Officer.[3]
The NewFront 2009 Speakers & Panels
- Al Gore, Former Vice President and co-founder of Current TV.[4]
- Tom Green, Actor and comedian, led a live version of his popular digital talk show, Tom Green Live. Guests included: Craig Brewer, Director, $5 Cover; Paula Deen, Paula Deen Enterprises and star of "Get Cookin' with Paula Deen"; Milo Ventimiglia, Actor, Producer, and Founder of Divide Pictures; Faith Ford, Actress and Host of MSN's original web series, Mind Body Balance; and Kevin Nalty, Vlogger and YouTube Star.
- Jake Hurwitz and Amir Blumenfeld, creators and stars of College Humor's popular online show Jake and Amir.
- Jeff Berman, President of Sales and Marketing, MySpace, led a marketers' roundtable with guests Andy England, CMO, Miller-Coors; Tony Pace, CMO, Subway; Mark Stewart, VP, Global Media, Kraft; and Deidre Bigley, VP, Brand, IBM.
- Daisy Whitney, Multimedia reporter (ABCNews.com and KNTV) and host of her own show New Media Minute, led a panel on measuring brand content programs with guests Alex Levy, Director of Brand Entertainment, Google; Dave Balter, Founder & CEO, BzzAgent; Tim Shey, Co-founder and Head of Entertainment, Next New Networks; Dina Kaplan, blip.tv and Amanda Richman, SVP, Direct of Digital, MediaVest.[5]
The NewFront 2010 Speakers & Panels[6]
- Sree Sreenivasan, Professor/Dean at Columbia Journalism School, led the Fandomonium panel with guests Howard Friedman, Senior Vice President, Kraft Foods; Michael Wayne, President, DECA; Pete Wentz from Fall Out Boy; and Charles Hunter, Executive Producer of Suchtweetsorrow.
- Kevin Pollak, Actor and host of Kevin Pollak's Chat Show led a live version of his popular digital talk show. Guests include: Lisa Kudrow, the star of Web Therapy; Teri Hatcher, co-creater of GetHatched.com; Ben Silverman, founder and CEO of Electus; and Ricky Van Veen, founder of College Humor and Notional.
The NewFront 2011 Speakers & Panels
- An opening keynote with Philip J. Crowley,[7] former Assistant Secretary for Public Affairs at the State Department and Amr Salama, an Egyptian filmmaker and blogger.[8]
- Live content pitches from Isabella Rossellini,[9] Demi Moore,[10] Amanda de Cadenet, Tyra Banks,[11] Zach Quinto, Neal Dodson, Soleil Moon Frye,[12][13] and more.
- A talk with Ashton Kutcher [14] about his digital entertainment company, Katalyst Media.
- A panel discussion on brands as publishers with executives Beth Comstock (General Electric), Susan Popper (SAP), Susan Sobbott (American Express OPEN),[15] Steven Rosenbaum, author of Curation Nation,[16] and John Battelle, as the moderator.[17]
- A panel discussion with Robert Kyncl (Google), Rio Caraeff (Vevo), ?uestlove, and Rich Lehrfeld (American Express) discussed the shifting of strategies to scale to larger engaging experiences for fans.[18]
- A round table discussion on how today's "Modern family" consumes media with Kevin Jonas, 12-year-old singer/actress Jenna Rose, 11-year-old chef Lizzie Marie and actors Tori Spelling and Dean McDermott, moderated by Jane Pratt.[19]
References
- ^ The NewFronts 2009
- ^ Who’s afraid of online video? Not Michael Eisner
- ^ Digital Content Newfronts 2008: Michael Eisner, David Gale (MTV) & Others
- ^ Al Gore wants to save advertising, too
- ^ The NewFronts 2009
- ^ Digitas and The Third Act: Present Digital Content NewFront 2010
- ^ What Not to Do on Social Media
- ^ Egypte : le social média nous a rendu notre dignité
- ^ Isabella Rossellini Goes From Porno to Parenting
- ^ Demi Does New York
- ^ Tea Time With Tyra
- ^ Digitas, Kraft Dive in with Hersay
- ^ Life Images
- ^ Ashton Kutcher Urges Marketers to Disrupt
- ^ Oublier le juridique pour entrer dans la conversation
- ^ Brands Love Content When They Make It
- ^ Story-Telling: The New Way to Market
- ^ Exploring the New Front Between Entertainment and Advertising
- ^ Jane Pratt Hosts "Modern Family" Panel with Tori Spelling and Kevin Jonas
Further reading
- Kelly Samardak, “Just An Online Minute...You're Either Newfront Or You're Oldbehind and "Just An Online Minute... Green Beer And Faith Butter At The Newfronts"– MediaPost, June 4 & 5, 2009
- Gillian Reagan, “The Observer’s Guide to Geekery at Internet Week New York” – The New York Observer, May 29, 2009
- Gian Lombardi, “Digitas’ NewFront Event in NYC” – Take 2 Video Blog, June 9, 2008
- Mike Shields,” 'Digital Newfront' Weighs Web Video Gains, Goals” – Mediaweek, June 5, 2008
External links
Categories:- Organized events
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