Dentsu Razorfish

Dentsu Razorfish
Dentsu Razorfish Inc.
Type Public KK (TYO: 4324)
Industry Interactive Agency
Founded 2001
Headquarters Minato, Tokyo, Japan
Key people Hidetoshi Tokumaru, President & CEO
Products Advertising
Employees 211
Website www.dentsu-razorfish.com

Dentsu Razorfish Inc. (株式会社電通レイザーフィッシュ Kabushiki-gaisha Dentsū Razorfish?) is an interactive agency based in Minato, Tokyo, Japan. It is part of the Dentsu group, and was established in 2001 as a joint-venture with Razorfish. [1]

Contents

History

Company History

  • April 2001 Digital Palette Inc. is established as a joint venture among the Dentsu Group, Fuji Xerox, Dai Nippon Printing, Toppan Printing and Kyodo Printing. Begins offering integrated management services for digital communication contents.
  • July 2002 Acquisition of privacy mark.
  • October 2002 Enters into business alliance with Art Technology Group, Inc. Launches web services utilizing ATG Dynamo software to offer solutions for developing marketing techniques for online CRM.
  • December 2002 D-Pro (Digital Professional Service) business begins operations for implant business services including web production and on-demand printing.
  • December 2002 Head office moves to Tsukiji 5-6-10 in Chuo-ku, Tokyo.
  • March 2003 First company in Japan to acquire the information security certification standard BS7799, a benchmark in the agency and mass-media industry.
  • January 2004 Introduction of the Global Artist Network, to strengthen development of multilingual websites that appeal effectively to the global market.
  • March 2004 Acquisition of ISO14001 certification
  • August 2004 Launches specialized security consulting service THEMISCONSULTING™「 specially designed for the advertising industry.
  • September 2004 Opening of US office.
  • April 2005 Merger with R2 innovation Ltd. Creation of platform to realize digital cross-media marketing.
  • April 2005 Opening of Kansai region branch office.
  • October 2005 Strengthening of capital tie-up and business alliance with uhero corp.
  • October 2005 Investment in Chinese mobile solution business.
  • July 2006 Conclusion of business alliance with cyber communications inc. (cci).
  • July 2006 Collaboration with Alliance Port LLC to use Ajax on a blog solution.
  • January 2007 Capital and business alliance with top US interactive agency Avenue A | Razorfish.
  • January 2007 Strengthening of business alliance with cyber communications inc.
  • February 2007 Change of corporate name to Dentsu | Avenue A | Razorfish.
  • April 2007 Upgrade of the information security certification standard BS7799 to ISO27001.
  • August 2007 Open of Tokyo Satellite Office.
  • November 2007 Launch of full-scale Advanced Optimization Service.
  • January 2008 Change of corporate name to Dentsu Razorfish.

References

External links

Portal icon Tokyo portal
Portal icon Companies portal

See also


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