Den Pop

Den Pops

A "Den Pop" is a featured culinary item at the Discount Den, a popular convenience store at Purdue University. Den pops are also featured at the Den's location near Western Michigan University. The Den Pop is a soda based beverage that can be modified to include a variety of flavors. While most convenience stores promote the sale of drinks, the Discount Den markets their Den Pop as low cost beverage that allows the consumer to choose which sodas are included in the drink. They encourage this type of liquid innovation by posting multiple drink combinations on the wall by the soda fountains. These cocktails include, but are not limited to:

• Bug Juice
• The BGR
• The Sorostitute
• Big Man On Campus
• The Indecision
• Many other catchy-named concoctions

If you spike your Den Pop by adding liquor, it is then referred to as a "Fun Pop".

Den Pops are sold in two sizes, a super large(64oz) $0.75 version and a large(32oz) $0.60 cup. Due to the low prices, Purdue students frequently make "Den Pop runs" and are willing to wait in large lines for this delectable treat. Many buyers pride themselves in creating unusual drink combinations, which can act as a creative experience that draws customers back to the store for another fun Discount Den trip.

Affects of Den Pops on local business markets is generally positive. The Discount Den brings many customers to the area for the Den Pop beverages. These customers often frequent surrounding restaurants after buying a Den Pop, bringing in additional revenue to the area. One possible downside of the Den Pop's popularity is that customers will often bring the Den Pop into other restaurants and neglect to order a drink. This does result in a slight loss of profit for the restaurant. The restaurants do allow customers to bring in Den Pops, so they must recognize that the loss of drink profit is far outweighed by the influx of additional customers provided by the foot traffic created by the Den Pop.

The Den Pop is not only a delicious and economically attractive beverage, but also has a noticeable affect on surrounding business popularity. A staple of college life in the areas that it exists, the Den Pop is a social and economic force that will not be dying out any time soon.

Sources: Personal experience