- Companhia Zaffari
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Companhia Zaffari Compercio e Indústria Type Private Industry Retail & Shopping Malls Founded (1935) Headquarters Porto Alegre, Brazil Key people Claudio Zaffari, (Chairman) Products Consumer Goods Revenue 
US$ 1.4 billion (2010)Website www.zaffari.com.br Companhia Zaffari (Portuguese to "Zaffari Company") is the fifth largest Brazilian company that has a chain of supermarkets and hypermarkets in Rio Grande do Sul, and some shopping malls, one being in São Paulo. Currently the companhy has 29 super and hipermarkets.
The company is the only Brazilian supermarket chain that doesn't focus on low prices, instead, they focuses on giving the consumer a good "purchase experience", having well-organized and comfortable stores, and offering a high level of customer service.
Contents
History
Companhia Zaffari's history began in the 1930s, in a small family.
In 1935, the founder Francisco José Zaffari and his wife, Santina de Carli Zaffari, built a small grocery store, placed in front of the couple's residence, in the Sete de Setembro village on the Erechim city.
Years later, in 1947, Zaffari moved with his family to Erval Grande, where he opened a new store, now better structured. His children's played key role in that growth, helping the father in managing the store.
Expansion
In the 1950s, the business prospered and the family opened the first branches in neighboring towns. In 1960, the company came to Porto Alegre, opening its first store in the capital, a food wholesale business.
This was the starting point for a new stage of expansion, which resulted in opening the first supermarket, in 1965.
Zaffari's supermarkets are branded with the company name, but its hypermarkets are called "Bourbon".
Malls
In December 1991, Zaffari opened its first mall, Bourbon Shopping Assis Brasil, in Porto Alegre. The mall has an Bourbon hypermarket as an anchor tenant and 98 stores.[1]
In 1997, Zaffari bought Shopping Matarazzo in São Paulo to start its operations outside Rio Grande do Sul but several problems prevented Zaffari from operating there.[2]
On February of the same year, the Zaffari Canoas store was reformed and became Bourbon Shopping Canoas, with 45 stores and a food court.[3]
In 1998, Bourbon Shopping Ipiranga was opened, with 70,000 square meters, 87 stores and a multiplex cinema with 8 screens.[4]
One year later, Zaffari opened its first mall outside Porto Alegre, Bourbon Shopping Passo Fundo, with 50 stores.
In 2001, Zaffari opened Bourbon Shopping Country, with 95,000 square meters, over 100 stores and a Livraria Cultura megabookstore. In June 2007, was opened the Bourbon Country Theater, with capacity of 1019 people.[5]
In December 2004, Bourbon Shopping São Leopoldo was opened, with a 7,000-square-meter hypermarket, 70 stores and a multiplex cinema with 5 screens.[6]
In January 2006, Zaffari bought NovoShopping, in Novo Hamburgo, with over 49,000 square meters of built area. Currently, the mall is being reformed to be on par with the other Bourbon Shopping malls. After the reform, expected to end in 2010, the mall will be named Bourbon Shopping Novo Hamburgo.
In March 2008, Bourbon Shopping São Paulo was opened. It is the first Zaffari operation outside Rio Grande do Sul and was built on the same place where Shopping Matarazzo was. Bourbon Shopping São Paulo has a hypermarket, oddly named Záffari instead of Bourbon. It also has 210 stores, the first Brazilian IMAX cinema and "Teatro Bradesco", a theater with a capacity of 1457 people.[7]
References
- ^ "About Bourbon Shopping Assis Brasil (In Portuguese)". Accessed on 2010-02-21
- ^ Sallum, Erika. "Às moscas", Veja São Paulo, 2002-01-16. Accessed on 2009-11-03. In Portuguese.
- ^ "About Bourbon Shopping Canoas (In Portuguese)". Accessed on 2010-02-21
- ^ "About Bourbon Shopping Ipiranga (In Portuguese)". Accessed on 2010-02-21
- ^ "About Bourbon Shopping Country (In Portuguese)". Accessed on 2010-02-21
- ^ "About Bourbon Shopping São Leopoldo (In Portuguese)". Accessed on 2010-02-21
- ^ "About Bourbon Shopping São Paulo (In Portuguese)". Accessed on 2010-02-21
External links
Categories:- Companies of Brazil
- Supermarkets of Brazil
- Companies based in Rio Grande do Sul
- Companies established in the 1930s
- Retail companies of Brazil
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