National Coffee Association

National Coffee Association
National Coffee Association of U.S.A., Inc.
Formation 1911
Legal status Trade association
Purpose/focus Market research
Consumer information
Lobbying
Region served United States
Membership Coffee companies
Chairman Willard (Dub) Hay[1]
Website www.ncausa.org

The National Coffee Association (NCA) or (National Coffee Association of U.S.A., Inc.), is the main market research, consumer information, and lobbying[2] association for the coffee industry in the United States.

Surveys produced by the NCA are widely cited in mainstream media.

The association has numerous functions and services that include:

  • Market and scientific research
  • Domestic and international government relations, including lobbying
  • Public relations and education[3]

Contents

History

The National Coffee Association was founded in 1911. It was the United States' first association for the US coffee industry, and it is one of the oldest trade associations formed in the country.[4]

Membership and management

NCA's membership comprises mainly small and mid-sized companies, including coffee growers, roasters, retailers, as well as importers/exporters and wholesaler/suppliers. This membership accounts for more than 90% of all US coffee commerce.

The Chairman of the association is Willard (Dub) Hay, who is also senior vice president of Starbucks, a position he has held since 2002.[1]

National Coffee Drinking Trends

Started in 1950, this branch of the NCA surveys coffee consumption in the United States, producing a statistical research report published annually.[5][6]

The Coffee Achievers

The association launched The Coffee Achievers advertising campaign in 1980, that featured prominent celebrities such as David Bowie, the band Heart, Cicely Tyson, Jane Curtin, and Kurt Vonnegut.

See also

Other coffee-related assocations

References

External links


Wikimedia Foundation. 2010.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • Coffee — This article is about the beverage. For the bean it is made from, see Coffee bean. For other uses, see Coffee (disambiguation). Coffee A cup of black coffee Type Hot Country of origin …   Wikipedia

  • Coffee Achievers (ad campaign) — The Coffee Achievers is an advertisement campaign launched by the National Coffee Association in the 1980s, urging Americans to drink more coffee. The television ads featured celebrities such as David Bowie, actress Cicely Tyson, actress Jane… …   Wikipedia

  • Coffee production in India — Coffee forests in India Coffee plantation in India …   Wikipedia

  • COFFEE, RUDOLPH ISAAC — (1878–1955), U.S. rabbi and chaplain. Coffee was born in Oakland, California, and received his B.A. from Columbia University in 1900 and his Ph.D. from the University of Pittsburgh in 1908. He was ordained at the Conservative movement s Jewish… …   Encyclopedia of Judaism

  • Coffee processing — Main article: Coffee Traditional coffee drying in Boquete, Panamá Processing of coffee is the method converting the raw fruit of the coffee plant into the coffee. The cherry has the fruit or pulp removed leaving the seed or bean which is then… …   Wikipedia

  • National Automatic Merchandising Association — The National Automatic Merchandising Association, or NAMA, is the American national trade association of the food and refreshment vending, coffee service and foodservice management industries. Public relations is an important part of its mandate …   Wikipedia

  • Coffee House Press — Founded 1984 Founder Allan Kornblum Successor Chris Fischbach Country of origin United States Headquarters location Minneapolis, Minnesota …   Wikipedia

  • Coffee County, Tennessee — Coffee County courthouse in Manchester, Tennessee …   Wikipedia

  • History of coffee — A coffee bearer, from the Ottoman quarters in Cairo, Egypt in the year 1857. The history of coffee goes at least as far back as the thirteenth century. It has been believed that Ethiopian ancestors of today s Oromo people were the first to… …   Wikipedia

  • Coffee High School — Location 159 Trojan Way Douglas, Georgia  United States Coordinates …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”