Chad Steelberg

Chad Steelberg (CTO & President) is the co-founder of BAT (Brand Affinity Technologies, Inc.) along with his brother, Ryan Steelberg. Founded in 2007, the company was labeled by Fortune Magazine in August 2010 as being the future of endorsements. Advertisers use BAT’s Endorsement Platform to identify, license, and activate the most effective talent for their digital, television, social, print, radio and outdoor campaigns, based on brand and targeting considerations. BAT’s research engine provides daily analysis of more than 45,000 celebrities and athletes, and maintains contracts with over 3,700.

Biography

Chad Edward Steelberg was born on May 8, 1971 in Northridge, CA. Chad attended Corona del Mar High School in Newport Beach, CA and after graduation, he went to the University of Southern California.

Chad is married with children and resides in Orange County, CA.

2CAN Media (CMGi)

2CAN Media, founded by the Steelbergs in 1998 and built into the 3rd largest Internet advertising sales organization under the Steelbergs, was also later sold to CMGI for over $50 million in a merger with Adsmart/Engage Media.

AdForce (CMGi)

AdForce (formerly ADFC on NASDAQ), founded by the Steelbergs in 1995 and grown into the world’s largest centralized independent ad serving and management solution, was acquired by CMGI after going public for more than $500 million in 1999. AdForce won the Smithsonian Award for the Best Technology in IT, for the year 2000.

dMarc Broadcasting (Google)

dMarc Broadcasting, founded by the Steelbergs in 2002, is the largest centralized radio advertising network and digital automation company servicing more than 4,600 Radio Broadcasters. dMarc was sold to Google in 2006 for $102 million in cash, with revenue targets that could push the deal upwards of $1.2B. Total payouts, as of January, 2009 have exceeded $400 million in cash.

Awards

In 2009, the SportsBusiness Journal announced their annual "Forty Under 40" list of the best and brightest young executives in sports business. The publication recognized Ryan Steelberg — a relative newcomer to the sports business world — as an innovator in the field of endorsements. Others named to the 2009 list include David Berson, executive vice president of program planning and strategy for ESPN; Sarah Robb O'Hagan, chief marketing officer for Gatorade; and Peter Farnsworth, senior vice president of business development for the NBA.

A 2009 recipient of the OC Metro's 40 Under 40 Award given to the most successful young businesspeople in Orange County, CA. The Steelbergs were also named by the Orange County Business Journal as one of the county’s “50 Most Influential Businesspeople,” Ryan and Chad were also finalists for Ernst & Young’s “Entrepreneur of the Year” in 2000. Most recently, in 2006, Chad and Ryan Steelberg were named one of the “50 Most Powerful People in Radio,“ by Radio Ink Magazine.

References

Kafka, Peter, "A New Scheme to Get Web Surfers to Stay Put: Photos", All Things Digital, Wall Street Journal, August 3, 2010.

Ives, Nat, "Making News Sites Stickier With Apps that Summon the Web", Advertising Age, August 3, 2010.

Keegan, Paul, "The Future Is Now", Fortune Magazine, August 2, 2010.

Olson, Mike. "Player's Choice", Wired Magazine, June 1, 2010.

Elliot, Stuart, "A Place Where Sponsors Sign Athletes", New York Times, October 18, 2009.

Helft, Miguel. "Google Encounters Hurdles in Selling Radio Advertising", New York Times, February 10, 2007.

"What the Google/dMarc "Marriage" Means for Radio", Radio Ink Magazine, February 27, 2006.

Chuang, T. "O.C. venture gets Googled", Orange County Business Journal, June 17, 2002.

http://www.clickz.com/clickz/news/2028864/kardashian-sisters-tweet-gilt-groupe-oscars

http://www.fortune.com/BAT

http://mediamemo.allthingsd.com/20100803/a-new-scheme-to-get-web-surfers-to-stay-put-photos/

http://www.nytimes.com/2009/10/19/business/media/19adcol.html?_r=2&ref=business

http://adage.com/mediaworks/article?article_id=145222

http://www.rwonline.com/reference-room/special-report/2006.02.15-03_rw_google_2.shtml

http://www.ocmetro.com/archives/ocmetro_2006/metro042706/cover042706.html

http://www.ocmetro.com/t-CoverStory_40Under40_19_Ryan_Steelberg0509.aspx

http://www.sportsbusinessjournal.com

External links

• BAT website
• Fantapper website
• dMarc website

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Name	Steelberg
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Date of birth	1971
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