No-Cal Soda

No-Cal Soda
No-Cal
Type Soft drink
Country of origin United States
Introduced 1952
Flavour chocolate, black cherry, ginger ale, root beer

No-Cal was the first zero-calorie soda.[1]

Contents

History

Hyman Kirsch and his son Morris, both Russian immigrants living in the Williamsburg section of Brooklyn, New York, began selling sodas in 1904.[2] Their involvement with the Jewish Sanitarium for Chronic Disease (now known as Kingsbrook Jewish Medical Center), led them to the invention of a sugar-free drink to meet the needs of the hospital’s diabetic patients.[3]

Hyman and Morris developed a line of carbonated, sugar-free, zero-calorie soft drinks which they called No-Cal, that they began selling in 1952.[1] The soda was produced at the company’s plant in College Point, Queens, New York.[4]

No-Cal was known for special flavors like chocolate and black cherry.

Advertising

No-Cal used up-and-coming Hollywood starlets such as Kim Novak and Julie Adams in their print ads.[4] Cartoonist Stan Goldberg became famous for his classic No-Cal pop art billboard.[4]

Decline and revival

As major soda producers such as the Coca Cola Company and Pepsico launched their own diet brands in the 1960s, No-Cal fond it hard to compete, lost market share, and slowly disappeared.

External links and references

  1. ^ a b Encyclopedia of junk food and fast food ,Andrew F. Smith, p.116, Greenwood Publishing Group, 2006
  2. ^ Bowling World, Jan 2006, p.8
  3. ^ No-Cal Comes to Larchmont
  4. ^ a b c The History of No-Cal

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