Armitron

Infobox Company
company_name = E. Gluck Corporation
company_
company_type = Family business
foundation = 1956
owner = Eugen Gluck
location = Long Island City, New York
key_people = Eugen Gluck, President
industry = Watch manufacturing
homepage = http://www.armitron.com/

Armitron, founded in 1956 by its current President, Eugen Gluck, is a watch brand manufactured by E. Gluck Corporation, headquartered in Long Island City, New York. [cite web|url=http://query.nytimes.com/gst/fullpage.html?res=9D0CEFDD1F3BF934A25752C1A967958260&sec=&spon=&pagewanted=2|title=All About Watches|last=Barmash|first=Isadore|date=November 17, 1991|publisher=New York Times|accessdate=2008-08-20] As of 1999, Armitron had the fifth largest share of all watch purchasers, by brand, in the United States. [cite book|title=Cases in the Environment of Business|editor=David W. Conklin|publisher=Sage Publications, Inc.|location=Thousand Oaks, California|date=2006|series=Ivey Casebook Series|pages=63|isbn=1412914361]

Notable Marketing Efforts

*Clock sponsor at Yankee Stadium. [cite book|title=Emperors and Idiots|author=Mike Vaccaro|publisher=Random House, Inc.|location=New York|date=2006|pages=1|isbn=0767919106]

Categories

* Men's Dress Watches
* Men's Sport Watches
* Ladies' Dress Watches
* Ladies' Sport Watches
* Character/Licensed Watches

External Links

* [http://www.armitron.com Armitron's Web Site]