KWIE (FM)

Infobox Radio station
name = KWIE


city = Ontario, California
area = Riverside-San Bernardino
branding = "FLO 93.5"
slogan = Go With The Flo
airdate = August 14, 2008
frequency = 93.5 (MHz)
format = Rhythmic Adult Contemporary
erp = 5,000 watts
haat = -40 meters
class = A
facility_id = 10099
coordinates =
callsign_meaning = K Wild (previous format on now-KRQB) Inland Empire
former_callsigns =
owner = Magic Broadcasting
licensee = KDAI Licensing, LLC
sister_stations =
webcast = [http://www.935flo.com/player.php Listen Live]
website =http://www.935flo.com/
affiliations =

KWIE (FLO 93.5) is a Rhythmic Adult Contemporary serving the Riverside/San Bernardino area. The station is owned by Magic Broadcasting and broadcast at 93.5 MHz on the FM dial. The station's COL is Ontario, California. KWIE has a transmitter located on Haven Mountain to the north of Ontario, whose signal range will encompass Hesperia, Diamond Bar, Murrieta and will reach as far as Cabazon.

From 2004 to 2008, KWIE and KDAY in Redondo Beach, California were a pair of synchrocasting [ [http://www.donmccoy.com/story.html Don McCoy's Magic House - Life Story ] ] radio stations serving the LA/Orange County and Riverside/San Bernardino. But on August 14, 2008 both stations ended their simulcast when KDAY increased its signal coverage and began focusing on the Los Angeles area as a Urban Contemporary/Urban Talk outlet targeting 18-49 year olds, while KWIE flipped to its current format covering the Inland Empire.

tation history

The 93.5 in Ontario was KNTF from the early 80's until 1990 when it became "Thunder Country" for a very short time. In the early 1990s, this became hot a/c KRZE, "The Breeze." Soon after it aired a block programming primarily purchased by Korean broadcasters. In the mid-1990s, it began simulcasting the Redondo Beach station in its various formats, first as KRZE, then KREA, KFSB, KNJR, and KZBA.

In 2004 the station became the simulcast for KDAY, offering a Hip-Hop/R&B format and took the KDAI calls to match its sister station's on-air handle. The signal was used to cover the eastern portions of Los Angeles County and the Inland Empire. Despite the effort to cover the area, it was signal challenged. In 2006 the KDAI calls were replaced with the current KWIE calls. After three years of simulcasting Magic announced that KDAY would get a signal upgrade and cover more of the Los Angeles area as a Urban Contemporary/Urban Talk outlet. The move also ended the simulcast of KDAY and KWIE in August 2008, with KWIE being "launched" as "FLO 93.5."

The "FLO 93.5" approach was started by Don McCoy, CEO of Magic Broadcasting, which is headquartered in Panama City, Florida and began broadcasting on August 14, 2008 with a Rhythmic Adult Contemporary format. The first 90 days of broadcasting is proposed to be commercial free. In a interview with The Press-Enterprise, station sales manager Colleen Bambrick desribed the new format in a telephone interview: "FLO 93.5 will be rhythmic adult contemporary....We'll play artists like Alicia Keys, Carlos Santana, Usher maybe a Mary J. Blige [ [http://www.pe.com/music/stories/PE_News_Local_S_fmradio15.399f304.html Quote Source Retrieved 8/14/2008 from The Press-Enterprise] ] ."

References

External links

* [http://magicbroadcasting.net/ Magic Broadcasting LLC official website]
* [http://www.935flo.com/ official website]
*FMQ|KWIE
*FML|KWIE
*FMARB|KWIE