Singingfish

Infobox_Defunct_Company
company_name = Singingfish
company_
company_type = Subsidiary of AOL
company_slogan = It's a strange world. Fish it.
foundation = 1999, acquired by Thomson SA in 2000, by AOL in 2003
location = Seattle, WA
key_people =
num_employees = over 50
defunct = Feb 2007
fate = Acquired
industry = Internet Search
homepage = [http://singingfish.com www.singingfish.com]

Singingfish was an audio/video search engine that powered audio video search for Windows Media Player [ [http://www.econtentmag.com/Articles/ArticleReader.aspx?ArticleID=3923 EcontentMag.com: Singingfish to Power Audio and Video Search in the Windows Media Player ] ] ,, WindowsMedia.com, RealOne/RealPlayer, [http://www.clickz.com/2175491 Multimedia Search: Singingfish - ClickZ ] ] , Real GuideFor queries on Real Guide, Singingfish search results appeared in the section "Audio & Video on the Web". The Singingfish logo was only displayed on the second and later result pages.] , AOL Search, Dogpile, MetacrawlerFor queries on Dogpile and Metacrawler, results from Singingfish were annotated next to the relevant result(s).] and Singingfish.com, among others. Launched in 2000, it was one of the earliest and longest lived search engines dedicated to multimedia content. Acquired in 2003 by AOL [http://searchenginewatch.com/showPage.html?page=3110961 AOL Buys Singingfish, Rolls Out More Search Changes - Search Engine Watch ] ] , it was slowly folded into the AOL search offerings and as of February 2007 has ceased to exist as a separate service.

Singingfish powered audio search continues to live on for the time being at AOL Search and other AOL properties. However, little if any development has been done since August 2006. Singingfish powered video search is no longer publicly available and is now being re-directed to AOL Video Search.

Overview

Singingfish employed its own web crawler, Asterias [ [http://www.janetsystems.co.uk/Articles/WebRobots/tabid/82/itemid/41/Default.aspx Web Robot Articles by Janet Systems ] ] , designed specifically to ferret out audio and video links across the web. In 2003 and 2004, Asterias discovered an average of about 50,000 new pieces of multimedia content a day. A proprietary system was used to process each of the discovered links, extracting metadata and then enhancing it prior to indexing as much multimedia content on the web has little or poor metadata.

History

Singingfish was founded in mid-1999 by [http://www.linkedin.com/in/johnd John DeRosa] , [http://www.catinakayak.net/ Eric Rehm] , [http://www.linkedin.com/pub/0/266/ba8 Ken Berkun] , and Mike Behlke.

By January 2000, it had grown to 17 employees. The group photo on the left was taken in Singingfish's first office on Seattle's Capitol Hill on January 24, 2000. From left to right: [http://www.tartanlatte.com/rmalexander/ Robin Alexander] , [http://www.linkedin.com/pub/0/88/692 Scott Lee] , Chris Wilkes, [http://www.catinakayak.net/ Eric Rehm] , Shannon MacRae, Mike Behlke, [http://www.linkedin.com/pub/0/295/3A9 Mark Lipsky] , Linden Rhoads (a non-employee adviser), [http://www.linkedin.com/pub/0/60/854 John Madsen] , [http://www.linkedin.com/pub/1/90b/243 Charles Porter] , [http://www.linkedin.com/in/sudanagunta Vas Sudanagunta] , Paul Shannon, Austin Dahl, [http://abajian.net/dyn/identity Chris Abajian] and [http://www.linkedin.com/in/johnd John DeRosa] . Not pictured: [http://www.linkedin.com/pub/0/266/ba8 Ken Berkun] and Monte Hayward.

A public alpha version of the search service was unveiled at Streaming Media East in New York City in June 2000. [ [http://www.internetnews.com/bus-news/article.php/392941 Seattle Startup Catches Attention @ Streaming Media East ] ]

By the Fall of 2000, Singingfish had grown to over 50 employees. In November 2000, it was acquired by the French company Thomson multimedia [http://www.streamingmedia.com/article.asp?id=5991 Streamingmedia.com: Thomson Multimedia Swallows Singingfish.com ] ] (now Thomson SA). Singingfish announced its first customer, Zurich-based Internet AG [ [http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/12-12-2000/0001385098 Singingfish Signs Inside Internet AG as First European Customer ] ] , in December 2000. Singingfish Search first appeared on Internet AG's "Swiss Search" and Infospace's Dogpile and Metacrawler sites late in the summer of 2001.

By this time Singingfish was clearly the dominant multimedia search engine. No competitor indexed as much of the audio and video content available on the web or provided more relevant query results. In the fall of 2001, Real Networks signed a deal with Singingfish for the latter to provide audio and video search for RealOne Player. In January 2003, Microsoft signed a similar deal [ [http://searchenginewatch.com/showPage.html?page=2165251 Singingfish Grows As Multimedia Search Provider - Search Engine Watch ] ] , in this case to provide audio and video search for Windows Media Player and WindowsMedia.com.

Singingfish downsized dramatically under Thomson multimedia (Summer 2001) and then slowly continued to shrink in size through its acquisition by AOL in October 2003. However, Thomson multimedia continued to support research and development into multimedia metadata standards such as MPEG-7 [http://portal.acm.org/citation.cfm?id=357744.357887 Representing internet streaming media metadata using MPEG-7 multimedia description schemes ] ] [http://www.us.design-reuse.com/articles/article2312.html MPEG Standards -> Metadata captures multimedia diversity ] ] that were incorporated into Singingfish technology. [ [http://www.medialab.sonera.fi/workspace/MPEG7WhitePaper.pdf MPEG-7 White Paper ] ]

Soon after acquiring Singingfish, AOL integrated its audio/video search service into AOL Search, adding yet another big-name to the stable of search products powered by Singingfish. As of August 2006, Singingfish continued to power multimedia search for both Microsoft and Real, and was being fully integrated into the AOL search and directed media business unit.

The last members of the Singingfish staff were laid off in December 2006 [http://www.trenchmice.com/scoop/2/] . As of February 7, 2007 all web hits to Singingfish are being redirected to AOL Video.

Features

upported Formats

*MP3
*MPEG
*Quicktime
*Windows Media
*Real Media
*Flash
*AVI

Partner feeds

The content providers below added their audio and video content to Singingfish's search index using regular feeds. In addition to providing high quality meta data to be indexed, these direct feeds also enabled Singingfish to produce highly current results for news related queries.

*Comedy Central
*MTV
*Nickelodeon
*TV Land
*Reuters
*BBC News
*CBS News
*E! News
*iFilm
*MSNBC
*NPR
*AtomFilms
*CNN
*Hollywood.com
*Like Television
*MarketWatch (Dow Jones & Company)
*The One Network
*RooTV
*AOL

Trivia

*Because Singingfish came onto the scene at about the same time as Big Mouth Billy Bass, many people in 2000 and 2001 assumed that the former was the maker or the name of the latter.Fact|date=October 2007
* Singingfish used Oracle database technology for storing and aggregating multimedia metadata. Originally, the search engine itself was based on Oracle InterMedia Text. Later, for price/performance reasons, Singingish fed metadata into dedicated indexing and search servers hosted by Inktomi. Some time after the acquisition of Singingfish by AOL, the search function was rehosted on AOL servers using AOL's PLS/CPL search engine [ [http://web.archive.org/web/19980113101346/http://www.pls.com/ Welcome to PLS ] ] [ [http://www.searchtools.com/tools/plweb.html PLWeb Turbo (PLS / AOL) - SearchTools Report ] ] .
* Many of the multimedia URLs used as seeds for Singingfish's crawlers and annotation engines came from cache logs from the NSF-funded National Laboratory for Applied Network Research (NLANR) [http://www.nlanr.net/ NLANR/MNA home page ] ] IRCache Web Caching project. [http://www.ircache.net/FAQ/ IRCache: Frequently Asked Questions ] ] These caches were originally set up and operated by NLANR to test the viability of high-level Internet caching. NLANR created and maintained nine high-level Web caches located throughout the United States. These caches were directly connected to approximately 400 other caches, and indirectly to 1100 worldwide, receiving approximately 7,000,000 requests per day from the others. Since this was a publicly-funded project, the sanitized traces [http://www.ircache.net/Docs/privacy-policy.html] from IRCache logs were available free of charge to anyone who knew about them; Singingfish downloaded these cache logs each day and simply searched the logs for URLS containing the appropriate media types (e.g., .WMA, .RAM, .MP3) and HTTP success codes. Singingfish also used HTTP failure codes from these logs to prioritize its queue of multimedia URLs to revisit, in order remove broken links. Once NLANR public funding expired, The Measurement Factory [ [http://www.measurement-factory.com/ The Measurement Factory ] ] [ [http://www.ircache.net/ IRCache Home ] ] took over the operation and maintenance of the IRCache high-level caches. A number of companies, including Singingfish, paid a fee to The Measurement Factory, for continued operation of the system and daily access to the cache logs. The IRCache system is still functioning [http://www.ircache.net/Statistics/Vitals/rrd/cgi/hitratio.week.cgi] , supporting Web performance and caching research. [ [http://www.ircache.net/Traces/publications.html Publications using NLANR/IRCache Trace Data ] ] Commercial entities may still pay for access to the IRCache trace files.http://www.ircache.net/Traces/]

Notes and references