MagiCans

A spring-loaded tab dispensed real U.S. cash or a gift certificate redeemable for trips or merchandise.

MagiCans were special cans used by Coca-Cola in a 1990 promotion. They were to compete with Pepsi's Cool Cans.

In this promotion, some Coca-Cola cans had monetary prizes or gift certificates inside instead of Coca-Cola. These cans also had springs inside of them to make the prizes pop out of chlorinated water. Though initially a great success, technical difficulties led many of the cans to malfunction, leading to numerous consumer complaints. Some of these include a flight attendant calling the bomb squad, worried because her Coca-Cola would not pour out. After the squad weighed the can, a ten-dollar bill came out.^{[citation needed]}

Urban legend

There was a rumor in the 1990s and 2000s that a child had died drinking the liquid in one of the MagiCans. This has since been proven false.^[1]

See also

• Cola wars
• My Coke Rewards, another Coca-Cola promotion with a similar concept.

External links

1. ^ http://www.snopes.com/horrors/poison/cokecan.asp